Print Marketing is not dead. Seriously, it is not even close to being dead. On the contrary, print media is thriving as businesses continue to use it in their marketing strategies to meet organizational goals. Print marketing is a form of marketing that uses printed media to reach a target audience. This includes printed booklets, leaflets, promotional flyers that can be created by custom flyer maker, business cards, magazines, newspaper adverts, posters and more.
Why Use Printed Media in 2023?
Digital marketing has indeed changed the way that businesses communicate with their target audience. However, it does not rule the roost. Printed media still holds a very important place in marketing for several reasons:
One of the best things about printed media is its portability. With permission, you can leave your print marketing materials wherever you like: on leaflet stands, notice boards, in shop windows, on bus stops and more. People don’t need to access it via the internet; it’s there in front of them, ready to be digested. Print marketing materials are especially effective at events such as hybrid trade shows, where business cards, leaflets and booklets are handed out to interested attendees who take the materials home with them.
Print marketing is tangible – it appeals to our senses in a way that digital media does not. For example, many still prefer reading a physical book over a Kindle or reading content from a screen. Humans are more likely to remember things that are tangible, especially if they can touch them. That is why it is also vital that you print your marketing materials on good quality paper, as a premium feel will make it more likely that your brand development instruments sticks in the reader’s mind for the right reasons.
Did you know that print marketing is deemed more trustworthy than digital media? Today, consumers are bombarded with digital ads wherever they are online, whether they’re scrolling through social media, watching a YouTube video or reading articles on a news website. Some go as far to view digital media as intrusive. In contrast, if a consumer has chosen to read a leaflet or a booklet, it’s likely that they have a vested interest and will feel more open to trusting your brand. Additionally, consumers typically spend longer digesting printed media than they do digital ads, which increases the likelihood that they’ll remember your brand.
Brands must do all they can to boost visibility, especially if there are several competitors in the market. You want to ensure that when a customer needs the product or service that you’re offering, they choose your brand over competitors. To do this, you must market your brand in the most effective ways so that it is known to your target audience. Most brands choose to do this by creating print marketing materials alongside their digital marketing activities, including the creation of printed booklets, leaflets, business cards, banners and other similar materials.
Target Audience Engagement
Print marketing has the power to get in front of your target audience in a way that digital marketing does not. You have the control to place print marketing materials where they will be best received by your target audience, rather than relying on a digital ads algorithm that you do not have as much control over.
Which is the Most Effective Form of Print Marketing?
The most effective form of print marketing depends on the products and services you offer and your target audience. Many brands turn to booklets first, as they’re an incredibly effective way to convey key messages and enable customers to connect with your brand on a more personal level. However, leaflets, business cards, magazines and posters are also effective marketing materials for brands operating across various industries.
Why Choose Booklets?
Booklets are a great way to showcase products and services. Booklets typically have a low page count, usually between eight and 36 pages. They are blocks of text, high-quality images and graphics. The type of paper you choose will depend on the purpose of your booklet and your available budget. For example, if your booklet includes plenty of imagery, gloss paper is preferable as it is high shine and adds vibrancy. Alternatively, suppose your booklet is made up of text and images. In that case, silk paper is preferable as it provides the perfect balance, making text easy to read and images vibrant.
How to Print Your Booklet
Many businesses use booklet printing services to print their marketing materials. The good news is that it has never been more convenient to get booklets printed. Booklet printing online saves brands precious time and money, as the materials are delivered to the address of your choice. All you have to do is choose your printing requirements, upload your content and place your order in just a few minutes.