How to develop your sales performance management strategy?

 How to develop your sales performance management strategy?

Sales performance management is a different route that provides an easy way for success. It’s always hard for the ventures to measure and boost the efficiency and efficacy of the sales team. But before discussing further, it is vital to understand this term in detail. Thus, let’s take a start from here. 

If you want to improve your sales team’s efficiency and effectiveness by using sales performance management (SPM), having a strategy to help you get there is essential.

But, before adopting SPM as a discipline and implementing software tools to support and reinforce excellent behavior, eight critical aspects must be considered. These considerations can assist you in clarifying your ideas and ensuring that you don’t end up shooting in the dark, attempting to hit goals but without knowing what you’re aiming for or where to discover them.

What is sales performance management?

Sales performance management is a structured approach that deals with hiring and managing to drive optimal performance. Above all, the sales performance management strategy helps to improve sales and services. In simple words, sales performance management is like a process that educates and motivates the salesperson to enhance sales and improve their operation. Thus, it is the best way to enhance the business effectiveness and reach the goals. 

Some sales technology software providers market their product or service as a quick remedy for your Sales Performance Management issues. The reality is that technology is merely a tool, and the tool is only as useful as the strategy and processes that are implemented within your organization and startup culture.

To effectively manage and improve your team members’ sales performance, you must take a comprehensive strategy and empower the most crucial individuals on your sales team—your sales managers.

Process of developing SPM strategy: 

If you want to grow and enhance your business, you should hire a team that can meet those objectives. However, we divide the whole process and concept into three parts:  

But the process may vary according to the business. So, do proper research before applying any plan. So, operations, strategy, and analysis are three things that should be your focal points. 

Tips for developing sales performance management strategy:

sales performance management

“Making a perfect sales performance management strategy is like an art rather than science.”

If we do the deep search, then it’s clear that retention of the workforce is an issue. For instance, according to the data of 2018, the average sales professional tenure is around 1.5 years. So, if an employee is only working for 1.5 years, then the company can’t grow in this less period. Thus, it is vital to form a sales performance management strategy that will help retain and manage employees. However, here are some factors that shouldn’t forget while making the SPM plan. 

Study the management in depthA clear picture of goalsBuild a team for SPM
Set measurable objectivesMonitor the performanceEvaluate the results

Study your management style in-depth: 

Before planning anything, it is vital to make a plan that goes best with the type of organization that you are running. Moreover, understand what kind of management style you want to apply in the organization. In this way, you can focus on the responsibilities and actions that are more important. If you know your company and working style better, then while making strategy, you can focus on the strengths instead of weaknesses. 

Have a clear picture of goals that you want to achieve: 

The next crucial tip is to have a clear and bigger picture of your goals in mind. So, you can make notes of all critical points and act according to the plan. Later, all of this planning will help to keep all stakeholders, customers, and partners satisfied. For instance, if you are running a call center, then set up 30 calls by each sales member. It is just a tiny example that keeps the sales team busy in achieving their targets. Moreover, your clear sales and marketing strategy conveys a message to the people about long-term aims. 

Sales performance management goals are objectives that are linked to the effectiveness of your project management strategy and your team’s success. These objectives are critical not just for demonstrating the value of you and your team to company stakeholders, but also for delivering career growth and high performance for you and your team.

Build a team for sales performance management strategy: 

Sales Performance Management should begin at the top of the organization, with a buyer-focused sales strategy that includes a go-to-market strategy, value differentiation, and a high-level view of the technology, tools, processes, and training solutions required to support the strategy.

Gather your organization’s stakeholders and reach an agreement on where your sales force stands today and where they need to be in the future.

Team power is one of the most crucial things that you can’t ignore. Yes, it works like blood in the body and has the same importance. However, if you have more than one hand and brains in the sales team, then it’s always good. Due to this, you can ask for suggestions, views, and a more skilled workforce. However, after building a team, it is vital to do the following things: 

  • Set the targets and assign them to the team members 
  • You can give the areas for better functionality 
  • Now establish permanent goals

If you want to work ahead of the team, it’s a great thing to set the best examples with your actions. For instance, you can motivate the team and tell them how to overcome failures and hardships. 

Set measurable objectives in numbers: 

Sales performance management relies heavily on measurement and sales analytics. With the correct method and structure in place, you can collect and analyze data to determine which aspects have the biggest impact on performance, such as essential behaviors, activities, abilities, and results.

If you want to hit your sales targets, then make a practical sales performance management strategy. For instance, ask yourself about the potential that your sales team and business have. For example, if the current sales ratio is around 40% and you want to touch 80%, you should focus on the things that can help achieve this number. Now you know that you need to make efforts to gain an extra 40%. Above all, don’t forget to measure the daily progress of the sales team as it is a crucial thing to meet the ultimate goal. 

So, if your goal is to grow sales among manufacturing firms, rather than focusing on how many B2B prospecting calls each staff person makes each day, it could make more sense to focus on how many new customers they have visited in a week.

Monitor the performance throughout the year: 

After making the sales performance management strategy, the next thing is to keep an eye. If you don’t keep an eye on the performance, then you can reach the ultimate goals. But at the first step, don’t forget to appreciate the efforts that your team is already making. Later, you can class them about the weaknesses that they have during processes. On the other hand, tell your sales team about the expectations that you are expecting to meet in the future. These are a few fantastic points that pave the way for success and play a part in standing in the queue of top companies. 

Organizations that use great Sales Performance Management consistently beat their competition. If you’re ready to take your company to the next level, the first step is to map out your sales enablement strategy.

evaluate performance

Now evaluate performance: 

Apart from the efforts, some things remain the same if you don’t check on those. So, the sales performance management strategy wouldn’t work without keeping a check on the performance. But always keep in mind that those strategies are good that are aligning with the organizational goals and objectives. Furthermore, here are the following tips that you can adopt to enhance productivity.

  • You can reward employees for the completion of any task. Apart from this, adopt the habit of celebrating little success stories to add motivation to the team. 
  • Moreover, write your plan somewhere because due to this, you will stay focused. It will help to remember the results that you wanted to see. 

But don’t forget to tell your employees about the actions you took to improve the sales performance management. However, this activity will help to keep the staff members organized and focused. 

Adopt a coaching and mentoring approach with your employees. Rather than just asking a person who appears to be struggling if they have met their targets for the month, inquire about the activities they are engaging in, whether they are suitable, and if they require any assistance from you.

People must be held accountable for their performance. Rather than simply taking over the sales process from a low-performer and disempowering them, assist them in finding strategies to successfully close the deal themselves.

Tech Moths verdict: 

Organizations that employ excellent Sales Performance Management outperform their competitors consistently. If you’re ready to take your business to the next level, the first step is to design out your sales enablement path.

The ultimate goal of the sales performance management strategy is to make goals and learn how to manage everything. So, by designing a great sales strategy, you can keep track of all the activities. However, these insights provide a solid base and act as a vital feature of SPM. So, you can immediately take action to change the plan if anything is going wrong. 


Vladyslav is an expert in digital marketing, sales, business development and finance field, and he want to help your business grow its online presence. He has over ten years of experience in Lead generation, SEO, Marketing, Sales and Business Strategy. If you want a consultant who puts extra time and effort into your business to ensure you succeed, then feel free to write him a message and he will see how he can help you achieve your goals.