How to Write a Business Plan for Startup

 How to Write a Business Plan for Startup

Planning is essential whether it’s in life or business. But if you don’t have any plan, you won’t be able to run a business. According to the HBR, having a business plan helps achieve financial visibility and goals. However, the success ratio of achieving financial goals is 16% more than non-planning peers. So, you should take this seriously and start working on plan-making. 

What is a business plan for a startup?

“A business plan for a startup provides a foundation for your business. You only need to learn how to write a plan quickly and effectively.”

A startup business plan is like a written document that outlines all ideas and strategies you will need for the launch. In simple words, it helps in drafting, launching, managing, and exiting the startup. So, if you want to run a successful venture, then a well-constructed plan is a must. Here are the following covers that you must cover in the program: 

  • What are the aims of business? 
  • The primary purpose of doing business 
  • What is the reason behind the company’s existence? 
  • What ways will I use to make money? 

Apart from this, focus on drafting long and short-term business goals. If your plan is detailed, you can easily measure success in milestones. However, a detailed plan is like a reassurance that you are on the right track. 

Main types of a business plan: 

A good business plan helps to run a company. It’s like a roadmap that guides us throughout the way. We can say: 

“Planning is about managing resources; management is linked with leadership and eventually impacts productivity.”

So, if you improve the plan, it positively impacts management, leadership, and productivity. But if you want to make an effective plan, then read these primary types to get full info: 

Operational planningIt’s all about how things need to happen, and it describes the day-to-day running of the business.
Strategic planningStrategic planning is all about what needs to happen. We can say it’s a high-level overview of the whole business.
Tactical planningIt tells us how things will happen, and it supports strategic planning. At this level, there are many focused, specific and short plans.
Contingency planningIt works as a backup plan. For instance, if something bad happens, what will you do to improve the situation?

Apart from this, there are other business plans for a startup. For instance, you can also go for lean or traditional planning. So, you can adopt any of the above types but ensure it can solve your problems and overcome startup risks in the long run. 

Components that you shouldn’t miss in your business plan:

Before mentioning the steps to make a business plan, it’s crucial to learn about the basics. So, apart from the steps, here are components that you shouldn’t miss out on: 

Executive summary: 

The first and foremost part of the business plan is the executive summary. If your project isn’t compelling, then you can’t grab customers and finance. So, include these headers in the executive summary: 

  • Don’t forget to mention the mission statement of the business 
  • Briefly describe the growth project of your company 
  • Discuss the products and services you are going to sell 
  • Match up the market analysis with your goals and estimate projected profit. 

Most importantly, discuss the financial streams, especially when applying for a loan or help. 

Mention company description:

The other important component is the company description. This way, you can grab investors’ attention and give you a competitive edge. Here are necessary things to mention in the report: 

For instance, if you open a salon and offer exclusive services, mention those in the plan. 

Present market analysis: 

In market analysis, you will describe how things work in your industry. For instance, you will mention the targeted market in the coffee business. Moreover, define the size of your market and how much time your customers must grab a coffee. In addition to this, mention the competitors in your nearby areas. It’s also crucial to mention the strategy of your growth. When we say growth strategy, then it means marketing plan. So, decide about how you will use it to spread the word about your business. 

Steps for writing a business plan:

Most times, generating ideas can be quite simple. In fact, many people have a billion-dollar idea on their heads. But planning based on those ideas is often complicated and almost impossible. Writing a business plan for a startup might seem like a waste of time, but it pays off for your business in the long run. And this is most times essential for new businesses as it serves as the track through which your business can follow. 

Have a definite mission and objective

Before anything else, define your objective and be specific about it. What are your goals, and what exactly do you plan on offering or selling? Make clear and also very concise; having an objective and mission will shift your ideas from being mere ideas to reality. Therefore, spend ample time here and carefully craft out your mission statement. It would be best if you did all this because it is part of what you will need to convince investors before putting their money into your business. 

Research your Target market

Who are your target markets? Who are the people that will buy your services or products? In order to answer these questions, it is imperative that you conduct proper market research and know more about your target market. The more you know about it, the more you will be able to identify what needs to be done, which will give you a better output. Some of the things you might need to find out are; 

  • Whether the market is viable enough for your products or services
  • Who can afford your products or services?
  • The demography of your prospective customers. 
  • Estimate the startup costs

After defining your business objectives and conducting research about your target market. There is a need to do a financial forecast. The estimated capital will be needed to start the business? And while estimating the cost, have in mind that things might be more costly than your expectations. 

business plan for startup

 Identifying your competitors

This section explains the assessment of your competitors and their competitive advantage and also how you plan to overcome them. Whether direct or indirect competitor, there is a need to understand them and outline the strategies you can devise if you want to stay above them.

Operational plans

The Operational plans are designed to explain how the business continues to operate accurately. In this section, you will identify the various tasks assigned to each department in the company to keep the business running. 

It’s good to remember that outsourcing specific tasks is a common business strategy to streamline operations. For example, companies may outsource content to professional content writing services. This saves time and resources by avoiding the need to manage an in-house writing team. Consider what you can outsource in your business while creating your operation plans.

Sales and Marketing Channel

After you have identified your objectives and mission, analyze the target market, estimate costs, know your competitors, and your operational plans. Then you can identify the sales and marketing channel that will be appropriate for your products. And it would be best to choose the right one as it can have a significant impact on your business operation. 

Tech Moths Verdict:

A detailed business plan for a startup makes you more focused and specific on achieving a set objective regarding your business. Therefore, it would be best if you can dedicate some time to crafting out a good business plan for a startup. And it does not have to contain many words; it only needs to be concise and accurate.


Vladyslav is an expert in digital marketing, sales, business development and finance field, and he want to help your business grow its online presence. He has over ten years of experience in Lead generation, SEO, Marketing, Sales and Business Strategy. If you want a consultant who puts extra time and effort into your business to ensure you succeed, then feel free to write him a message and he will see how he can help you achieve your goals.